FACT SHEET

Small Businesses; Big Dreams: Furnished by IKEA

The contest:

A video contest hosted on the new IKEA business networking website, IKEA.com/business, that gives entrepreneurs a chance to win a "main street makeover” – makeovers for their business and up to nine other businesses in their community.  

 

How to enter:

•   Entrants log on to IKEA.com/business to upload a video and short text description that showcases how the businesses in the town impact the entire community.

•  The video should showcase the entrant’s business and up to nine other businesses in his/her neighborhood. 

 

What to include:

Video entry should:

  • Paint a picture of the town, its history and how the vision of the business community can help shape its future.
  • Include footage of the entrant and of the storefronts of all businesses being entered.

 

When:

•  Participants can post videos entries between June 12 and July 26, 2007.

•   Ten finalists will be chosen (see Judging), and IKEA site visitors will vote for the winner between August 3 and August 22.  

•  Grand-prize winner to be determined on or about August 27.

 

Requirements:

•    Contestants must enter the contest on behalf of themselves and up to nine other businesses in their neighborhood/community.

•    Participants must be US residents and businesses.

•    Videos should not include music or other content to which the entrant does not own the rights.

• · Videos should be no more than three minutes long.

 

Judging:

•   Entries will be evaluated by a panel of judges (including representatives of IKEA) on the following criteria: How creatively entrant promotes participating businesses (40%); How creatively and effectively entry depicts the community vision of the participating businesses (40%); and Overall creativity (20%).  Ten finalists will be chosen.

•   Anyone who visits www.ikea.com/business can vote for their favorite finalist to win.

 

Prizes:

•     One (1) Grand Prize: A $50,000 main street makeover including IKEA design consultation and furnishings to help transform the physical space of up to 10 businesses on winner’s main street plus a check for $5,000. The retail value of the Grand Prize is $55,000.
 

•     One (1) Second Prize: IKEA gift certificate(s) valued at up to $5,000 (split evenly between businesses represented in the contest entry).
 

•     One (1) Third Prize: IKEA gift certificate(s) valued at up to $3,000 (split evenly between businesses represented in the contest entry)